The Regional Experts Show
The Regional Experts Show is a podcast for service-based women building ambitious businesses from regional Australia. I'm your host, Tori Kopke, and I work with you to attract better clients, build offers that aren't tied to more hours, and create a business that works with your life.
You don't need a city postcode, a massive local market, or 100,000 followers to build something big. You need the right strategy, a strong point of view, and the confidence to become the expert people think of first.
This is The Regional Experts Show.
Episodes
280 episodes
Client Spotlight: Steph Grills
Steph Grills from Rural Data Services was working until midnight, charging by the hour, and had no room to scale. Six months later, nearly 300 people registered for her AI workshop....
The Reality of Regional Constraints
When Tori went looking for her first business coach, she wasn't hunting for someone who'd lived her exact life. She was hunting for one point of overlap, evidence that this person actually understood what it's like to build ambition around groc...
Instant Results in a Regional Business
Ever changed something in your business on a Monday and expected results by Tuesday? You're not alone, and it's costing you more strategies than you realise.In this episode, Tori breaks down her 90-day rule: the timeframe she gives every...
3 Strategies to Go Viral as a Regional Business
In June, I had 1.5 million views across my content. I don't have 500,000 followers, I've got about 10,000. That gap is exactly why I wanted to break this episode down.I resented trial reels for a while before I actually tried them, mostl...
Regional Australia Needs More Influential People
After delivering a keynote in Esperance, Tori couldn't stop thinking about one conversation that kept resurfacing: regional Australia doesn't need more influencers—it needs more influential people. In this powerful episode, she unpa...
The Regional Business Client Funnel: Your lead magnet doesn't need downloads
Everyone tells you to start with a lead magnet. I think that's backwards. In this practical behind-the-scenes episode, Tori unpacks the exact client funnel she'd build if she had to attract 10 paying ...
BTS: 30 Hours at My Desk in 5 Weeks (Part 2)
This episode is the behind-the-scenes conversation so many people asked for after I shared that I spent just 30 hours at my desk across five weeks. The assumption is usually that less time at your desk means less supp...
BTS: 30 Hours at My Desk in 5 Weeks (Part 1)
What would happen to your business if you stepped away from your desk for five weeks? For Tori, the answer was a lot. In this first episode of the 30 Hours at My Desk in 5 Weeks series, Tori takes you...
BTS WITH MY OBM: The Systems That Keep the Business Moving
What does it actually look like to run a growing online business behind the scenes? In the final episode of this Behind the Scenes mini-series, Tori and her OBM Meredith pull back the curtain on the systems, communica...
BTS WITH MY OBM: Who Does What Behind the Scenes?
What does an Online Business Manager actually do? And where does the CEO role stop? In this behind-the-scenes episode, Tori and her OBM Meredith unp...
BTS WITH MY OBM: The Systems Behind the Strategy
In this special Behind the Scenes episode, Tori sits down with her OBM (Online Business Manager), Meredith, for an honest conversation about systems, scaling, leadership, and what it really takes to support a business beyond the found...
BTS: Bulletproofing my regional business
In this episode we cover: The exciting rebrand currently underway and why it feels like the grown-up version of my business Working with branding specialist Sheridan Burns and photographer Sophie Jane...
AUTHORITY: The Only Thing Left Is the Decision
This is the final episode of the AUTHORITY season — and it might be the most important one. Because by now, you don't need more strategy. You don't need more information.
AUTHORITY: What I See Coming — And Why You Need to Move Now
In this episode, Tori zooms out and shares what she's seeing across the market right now — and why this moment matters more than most people realise. With tools, platforms, and trends changin...
AUTHORITY: Stop Explaining Yourself. Start Getting Paid.
If you constantly feel like you have to justify your pricing, explain your services in detail, or prove your credibility in every sales conversation — this episode is for you. Because the pro...
AUTHORITY: Here's Exactly What I'm Teaching on March 12
In this episode of the AUTHORITY season, Tori pulls back the curtain on exactly what she'll be teaching in her upcoming masterclass: How to Become a Regional Expert and End the Time-for-Money Trap.
AUTHORITY: Visibility Without Authority Is Just Noise
Remember when Reels were all dancing, pointing, lip-syncing — and going viral meant you "made it"? It worked. But there was zero substance. In this ...
AUTHORITY: Being Good at What You Do Is the Bare Minimum Now
Being good at what you do? That's the baseline now. In today's market, competence secures loyalty — but it does not secure demand. Your clients aren't choosing between you and the person an hour away anymore. They're ...
AUTHORITY: Being Good at What You Do Is the Bare Minimum Now
The person who looks more authoritative online is often perceived as more competent. Even if they are not. In this episode, I unpack why competence is now the entry requirement, not the advantage. And why regional wom...
AUTHORITY: You Don't Become an Authority. You Decide to Be One
Authority isn't a milestone. It's a decision. In this first episode of the Authority season, we unpack what it really means to stop being optional and start leading. Not influencer authority....
NEXT: What Got You Here Won't Get You There
We can hustle, we can muscle, we can get gritty — but at some point, the cracks start to show. In this final episode of NEXT, Tori shares why what got you here isn't what will take you to your next level of business growth.
NEXT: The Best-Kept Secret Problem
Doing great work isn't the problem — being seen for it is. In this episode of Big Money Strategies, we dive into what it really takes to move from being the best-kept secret to becoming the recognised expert in your space.
NEXT: The Visibility Myth That's Wasting Your Time
If you've ever felt like you're doing all the things — posting more, showing up more, chasing trending hooks — but not seeing real results, this episode is your reset. Tori breaks down the visibility myths that keep e...